RED BULL TAURINE DRIVERS
He tracked down businessman Chaleo Yoovidhya, the creator of Krathing Daeng, and they became business partners under a ‘gentleman’s agreement.’ See, Yoovidhya had created this energy drink, Krathing Daeng, under his company TC Pharma in the 1970s to help Thai truck drivers and rural laborers get through their day. How did Red Bull get its name? Well the story goes like this:ĭietrich Mateschitz was an Austrian businessman who discovered a drink called Krathing Daeng during a sales trip to Hong Kong in 1982. When Red Bull appeared in the mid-1980s it stood out because nothing had a name like Red Bull. In fact, they ship most of their product by train and ship, only using trucks if absolutely necessary. Oh, and did you know that recycling a can takes 95% less energy than making a new one? To top it off, “Wall-to-Wall” production means the cans are manufactured and filled on site, saving 9,687 tons of CO2 emissions annually as well as 7.9 million miles of track travel. Their lightweight cans use fewer raw materials and are 100% recyclable while their plants obtain 80% of their energy from renewable resources. Monetary wealth aside, Red Bull strives to protect the wealth of our planet with great intention. As a matter of fact, over 68 billions cans of Red Bull have been drank since it came to the Western market on April 1, 1987.Īs of 2015, Red Bull GmBH was 51% controlled by the Yoovidhya family ( Chaleo passed away in 2012, the 205th richest person in the world), whereas Dietrich Mateschitz is the 49th richest person in the world (as of January 2018).
In fact, while racing, dancing, jumping, gaming, strategizing, or whatever it is you are doing, you should be able to easily find Red Bull since it is in 171 countries worldwide.
They are sponsors of many athletic and artistic events, from Red Bull KTM to MotoGP to Dolomintenmann to the Mind Games World Championship and so much more. Ta-da! The energy drink is born! Loaded with water, sugar, caffeine, taurine, inositol, and B-vitamins, Red Bull “gives wings to people who want to be mentally and physically active and have a zest for life.” Some folks really need a caffeine boost to get moving, but not everyone likes the taste of coffee and yet others want a health benefit in what they consume.
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